Everything you need to know about the IAB ads.txt initiative

If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2yWiRoQ