Udemy

الجمعة، 31 مارس 2017

Marketing Day: April Fools pranks, Snapchat story search & Reddit ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nTxGD8
في ليست هناك تعليقات:
التسميات: , , ,

4 Keyword Mapping Goals

Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use your individual pages to target specific keyword phrases, and build up their page authority to [...]

The post 4 Keyword Mapping Goals appeared first on Search Engine People Blog.



Source Search Engine People Blog http://ift.tt/2oHD6hP
في ليست هناك تعليقات:
التسميات: , ,

Twitter kills egg avatar instead of hate speech and no this is not an April Fools' joke

TwitterFacebook

Twitter is finally making some changes — just not the ones we asked for.

On Friday — following the unveiling of its messy new replies feature — rather than making strides against the noted hate speech problem on Twitter, the social media platform revealed it would changing its iconic troll default egg avatar to some weird AF other thing. Great.

The little egg avatar, a classic sign of a bot or troll account, has been transformed into a new design that's presumably supposed to resemble the outline of a human's head and shoulders. But instead, it kind of just looks like one tiny, deformed egg hovering above one half of a slightly larger egg. Twitter announced the change in an overly detailed blog post on Friday. Read more...

More about Watercooler, Conversations, Reactions, Social Media, and Twitter

Source Social Media http://ift.tt/2mWh2n2
في ليست هناك تعليقات:
التسميات: , ,

Search & social integration: Takeaways from SMX West

Search and social don't have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nrEVPt
في ليست هناك تعليقات:
التسميات: , , ,

Reaching users wherever they are

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nnyrAp
في ليست هناك تعليقات:
التسميات: , , ,

Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness

The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day. Read the full article at MarketingProfs

Source MarketingProfs Daily: Market Research http://ift.tt/2nDz2jl
في ليست هناك تعليقات:
التسميات: , ,

How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oHCqIW
في ليست هناك تعليقات:
التسميات: , , ,

Snapchat makes it possible to search for Stories by keywords

The change should make it easier for people to discover more content on Snapchat, leading perhaps to more time spent in the app.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oHf7z0
في ليست هناك تعليقات:
التسميات: , , ,

Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nnekm4
في ليست هناك تعليقات:
التسميات: , , ,

Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nSUzq2
في ليست هناك تعليقات:
التسميات: , , ,

Say More With Your 140: Twitter’s Character Count Changes Live in Sprout

في ليست هناك تعليقات:
التسميات: , ,

Are you grateful for digital?

In a world where we're bombarded with digital interruptions, it's hard to feel grateful for digital. So what's a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nnl1EG
في ليست هناك تعليقات:
التسميات: , , ,

Social Media News and Milestones: 2016-2017 [Infographic]

Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2oGWXxz
في ليست هناك تعليقات:
التسميات: , ,

Social Media News and Milestones: 2016-2017 [Infographic]

Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2oGWXxz
في ليست هناك تعليقات:
التسميات: , ,

April Fools’ Day 2017: Google Maps gets it started with Ms. Pac-Man

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2nn9KUI
في ليست هناك تعليقات:
التسميات: , , ,

Here's the deal with those ugly, colorful status updates on Facebook

TwitterFacebook

If your Facebook News Feed is looking a bit more colorful recently, there's good reason: The company is thirsty for your precious personal content.

Facebook has been rolling out a new way to post status updates since the end of last year. Write something in the "What's on your mind?" box and you'll be prompted to select a background color for the text, which gives the post a much more prominent slice of real estate in the News Feed.

The feature was originally exclusive to Android, but it's hitting iOS and desktop now.

More about Snapchat, Facebook, Social Media, and Tech

Source Social Media http://ift.tt/2ohElHF
في ليست هناك تعليقات:
التسميات: , ,

Tibetan Lama gives up monkhood for marriage and people love it

TwitterFacebook

Love conquers all. 

Thaye Dorje, the 33-year-old leader of Karma Kagyu, one of the four major schools of Tibetan Buddhism, has abandoned monkhood to marry his old friend. 

While he will now have to renounce some of his duties, he will continue as the 17th Karmapa (leader) of his tribe, announced his office. 

Dorje, who became Karmapa in 1994, tied the knot with Bhutan-born Rinchen Yangzom in a private ceremony in Delhi, where his wife currently resides. 

"My role and activities as Karmapa will continue as before – with the single exception of conducting ordinations... As Karmapa, I will continue to protect and preserve our beloved lineage," Dorje was quoted as saying.  Read more...

More about Conversations, Social Media, Buddhism, Tibet, and Marriage

Source Social Media http://ift.tt/2mVCs3T
في ليست هناك تعليقات:
التسميات: , ,

#SproutChat Recap: The Future of Content Marketing

There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy. Content marketing takes time, research, creativity and the ability to collect and measure the right data, identify patterns and adjust strategies.

On this week’s #SproutChat, Sprout All Star, Beth M. Wood, joined us for an insightful conversation on what marketers should expect and incorporate as they create and strategize on content.

Content Trends Are Always Changing

We’ve seen the evolution of content becoming more interactive and entertaining. On many social networks, content needs ad dollars behind it to have any kind of impact. Regardless, it must resonate with viewers or it will quickly get passed over. Trends have been heavily dictated by social network updates such as Facebook auto-play and Instagram Stories. Brands must stay on top of these changes and adjust their strategy at the drop of a hat in order to stay relevant and reach their target audience.

“Short & Sweet” Shouldn’t Apply to All Content

We’ve seen a shift short, “snackable” content. However, not all content should follow this rule. Never sacrifice the messaging in order to stay within an arbitrary timeframe guideline. The amount of value should correlate with the length. Don’t try to communicate too much with a 30-second video and don’t lack key takeaways in a 2,000 word blog post.

Combine Content Best Practices With What Works for Your Audience

Standard best practices advise that how-to articles and listicles are an easy win. While there’s value in abiding by what other brands have had success implementing, you should always be cognizant of what specifically is resonating with your audience. Perhaps a more narrative approach is more valuable. Look for evidence in the data, as well as anecdotally, to determine the direction of your overall strategy.

What to Expect in the Near Future

Stay ahead of the curve! Here’s what the #SproutChat community expects to be successful in near future.

Join us next week on Wednesday, April 5 at 2 p.m. CDT. We’ll discuss how to be successful on all social networks. Until then, join our Facebook group to network and discuss any other social media marketing topics on your mind.

This post #SproutChat Recap: The Future of Content Marketing originally appeared on Sprout Social.



Source Sprout Social http://ift.tt/2mVwhwv
في ليست هناك تعليقات:
التسميات: , ,

Reddit launches a new self-serve ad platform

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mVj32F
في ليست هناك تعليقات:
التسميات: , , ,
الاشتراك في: الرسائل (Atom)