Here's the deal with those ugly, colorful status updates on Facebook

If your Facebook News Feed is looking a bit more colorful recently, there's good reason: The company is thirsty for your precious personal content.

Facebook has been rolling out a new way to post status updates since the end of last year. Write something in the "What's on your mind?" box and you'll be prompted to select a background color for the text, which gives the post a much more prominent slice of real estate in the News Feed.

The feature was originally exclusive to Android, but it's hitting iOS and desktop now.

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