Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI http://ift.tt/2n9VEXs