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الثلاثاء، 28 فبراير 2017

Your name could shape your face, new study suggests

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Long before anyone knows what we'll really look like, we're given the label we will probably carry for the rest of our lives — our name. But what if your appearance, particularly your face, somehow reflected the name you were given at birth?

A new study suggests that each person's face, insanely enough, could actually be shaped by his or her name.

So that would mean, yes, that Sarah really does look like a Sarah, and that Fred really does look like a Fred. Basically, the new findings could finally give some credence to all those weird, usually seemingly baseless assumptions you might have the first time you hear a new name, as NPR reports. Read more...

More about Names, Faces, Psychology, Science, and Social Media

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YouTube debuts TV subscription service, at $35 a month for 6 accounts

Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mHIkc3

Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mHBNyr

5 ways you can improve your new business’s visibility on Google Maps

Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2magAk5

Why martech data should drive ad tech

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mHFgNn

Need to contact Google My Business support? Use Twitter!

While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mHFm7B

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mB10em

Google isn’t actually tackling ‘fake news’ content on its ad network

Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites -- and the types of scams it is aimed at.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mBgX4m

YouTube viewers now consuming 1B hours of video content a day

The Wall Street Journal reports YouTube's daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mpGGA5

Why Kellyanne Conway was on the couch and oh lord this is so dumb

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We are not yet 40 days into the Donald Trump presidency and Kellyanne Conway may have instigated the absolutely dumbest controversy of the young administration thus far, which is saying something for the woman who coined the phrase "alternative facts."

Yes, I'm speaking of #Couchgate, in which Conway was photographed with her feet on the Oval Office couch during a photo opp, incurring so much misguided wrath. 

And the fact that it 1) has a hashtag and 2) includes the requisite, scandal-tagging "-gate" suffix tells you right away this dumb. Dumb dumb dumb dumb. Read more...

More about Dumb Controversies, Kellyanne Conway, White House, Social Media, and Politics

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How to Improve Email Open Rates [Infographic]

If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates. Read the full article at MarketingProfs

Source MarketingProfs Daily: Email Marketing http://ift.tt/2m8V66Q

Marketing Video: An Introduction to Inbound and Content Marketing

What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2lSM9w4

How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2lSL1IJ

6 Tips to Launch Successful Twitter Promotions

Building the Bambu Mobile App in React Native

Google and others expand initiative launching new RCS messaging platform

The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mB656A

Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mpteMe

Snapchat Benchmarks for Brands

Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2luJYhe

Snapchat Benchmarks for Brands

Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2luJYhe

Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering

The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2m8ZLFO

Report: The PC is over, the “app boom” is too

Smartphones have grown at the expense of other devices but most of the growth is now in developing markets according to Adobe.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2m30Gr7

Why a Prospect You Want Chooses Your Competitor

"No one cares about how good you are until after they know they can trust you." – Stefanie Flaxman

You had trouble sleeping again last night.

Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website.

It’s your competitor.

You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to keep your head above water.

You constantly ask yourself:

“What will it take for my business to be viewed like theirs?”

While it’s natural for that question to arise in your mind, it may stifle your progress if you’re thinking in terms of duplicating their marketing efforts.

Prospects don’t want to see a carbon copy of another business and you don’t want to obsess about competitors anymore, so I’m going to show you how you can immediately become energized about and sharply focused on your own marketing ideas instead.

The heavy lifting content marketing can do for you

Brian’s recent post about how to build trust and Sonia’s post about how to stop being boring are two sides of the same content marketing strategy coin.

The benefits of creating not boring content are essentially everything you wish to achieve with content marketing.

It allows you to build an audience of interested prospects who trust you to solve their problems.

They trust you because they know your personality. They know your sense of humor. They know your favorite analogies. Your word-choice preferences. What irritates you. What warms your heart.

They want to hear from you. You’re their go-to resource.

So, if a prospect chooses a competitor over your business, it’s likely because your competitor has revealed themselves to their audience in ways that you haven’t … yet.

What’s editing got to do with it?

The example we’re going to look at today comes from the service business world — specifically an editor who offers his services to clients — but you’ll be able to see how these ideas can be applied to any niche or product.

There can be a difference between what you think your prospect needs to hear and what your prospect actually needs to hear.

In order to explain why he is qualified to edit a prospect’s writing, an editor might write on his website that:

  • He pays fierce attention to detail.
  • He is a “grammar nerd,” with extensive training and experience.
  • He loves working with writers.

And in order to explain the benefits that prospect will receive from hiring him, the editor might state:

  • Your draft will be flawless when it’s returned to you.
  • It will be returned to you on time.
  • You’ll get feedback about common mistakes you make.

All of those statements sound informative and professional, but here’s a secret about writers:

Every writer thinks their final draft is perfect. Most only have someone else edit and proofread their work for good measure.

If a writer is your prospect, you have to do something else to win her business.

No one cares about how good you are until after they know they can trust you

Those bullet points above don’t impress the prospect, and even if they did, the majority of other editors offering their services on the web make the exact same claims.

When selecting an editor, the prospect is actually concerned about the intimate act of another person — a stranger — reviewing and revising her writing.

She wants to know if she can trust the editor with her draft and if she’d like working with him. She’s less concerned about whether or not the editor knows the difference between “compliment” and “complement.”

How do you get someone to trust you?

Even though you may superficially provide the same product or service as your competitor, you choose to attract the exact right prospects for your business.

When you decide to not be boring, you step into your power as a creative content marketer — an artist who reveals himself to his audience and builds trust.

Like your favorite painter or musician.

This is the fun part.

When you create a variety of content that helps your prospects with the issues they struggle with, the most important thing to remember is:

Information does not equal content.

If someone could find what you create on Wikipedia or your competitor’s blog, your content will not be the type that builds trust over time.

The type that builds trust produces a valuable, entertaining experience for your audience member and has a clear, unique payoff.

Your content is an opportunity for you to take knowledge you’ve acquired and supercharge it with your perspective. Then you’ll share your creations to reach the people who are attracted to your communication style.

The complete package

Now, you do have to provide an outstanding product or service once a prospect accepts your offer.

That’s why an editor should know the difference between “compliment” and “complement.”

All that trust you’ve built won’t help if you don’t fulfill your promise.

But think about the powerhouse force that is in motion when you’ve built enough trust to make a sale — and then meet (or even exceed) your customer’s expectations?

You’ve become the only reasonable choice for that person and made the competition irrelevant.

And when you nurture your existing customer base, you’ll get testimonials to display on your website that further demonstrate your trustworthiness. Those happy customers will also recommend you by word of mouth if someone they know needs a product or service like yours.

It all starts with smart content.

Consider that question from earlier again:

“What will it take for my business to be viewed like theirs?”

If your competitor’s business seems less interesting now … good. You’ll have a lot more free time to get to work.

Image source: Gwen Weustink via Unsplash.

The post Why a Prospect You Want Chooses Your Competitor appeared first on Copyblogger.



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5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of […]

Post from: Search Engine People SEO Blog

5 Steps To An Influencer Marketing Strategy

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Written by Nick Andrew Rojas,

The post 5 Steps To An Influencer Marketing Strategy appeared first on Search Engine People Blog.



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