35+ Discover MarTech sessions available now on-demand!

Don’t miss out on proven strategies and time-saving tools that can help you become a more successful and efficient marketer.

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How user stories and design thinking can make us better martech buyers

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.

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How COVID-19 Is Impacting Business Event Planning

Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic, according to recent research from PCMA. Read the full article at MarketingProfs

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Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell. In many organizations, however, they plan and execute in silos, with misaligned efforts and priorities. And that simply undermines Sales. Here are ways to instead build collaboration and drive revenue. Read the full article at MarketingProfs

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Digital transformation is no longer a buzzword. It’s an imperative.

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources.

Please visit Marketing Land for the full article.

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Maximise outreach potential beyond links with integrated campaigns

Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee jerk response might be to downgrade content as a priority. But once you’ve taken off your SEO goggles, you’ll likely ask yourself what other uses content […]

The post Maximise outreach potential beyond links with integrated campaigns appeared first on Builtvisible.

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How to Use LinkedIn Events to Promote Online or In-Person Events

Wondering how to get the word out on LinkedIn about an event you’re hosting? Have you heard of LinkedIn Events? In this article, you’ll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event. What Is the LinkedIn Events Feature? This feature allows you to create an event on […]

The post How to Use LinkedIn Events to Promote Online or In-Person Events appeared first on Social Media Marketing | Social Media Examiner.

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The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Marketing strategies were not conceived with disruptions like coronavirus in mind. For many organizations, COVID-19 has turned the 4Ps--product, place, price, and promotion--into 4Cs: confusion, calamity, chaos, and complexity. That means we must reassess and adjust the 4Ps. Read the full article at MarketingProfs

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Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment

The Coronavirus crisis and crashing economic demand have resulted in rampant downsizing in numerous industries. Depending on how it's done, downsizing can weaken or strengthen your organization--during a crisis and for years afterward. So where should you deploy your precious resources? Read the full article at MarketingProfs

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Best (And Worst) Email Signoffs During COVID-19 [Infographic]

How do you sign off your marketing emails in a way that fits your brand--but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal. Read the full article at MarketingProfs

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