IGTV for Business: New Research for Marketers

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more. Why Consider IGTV? According to […]

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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads

New standard sizes means advertisers can repurpose content from other platforms.

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Soapbox: We need to be more skeptical about the insights we’re getting

In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data.

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Does your company need a marketing automation platform?

Check out MarTech Today’s guide to marketing automation software to help you decide.

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Five Ways AI Is Changing the Future of Marketing Research for the Better

The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research. Read the full article at MarketingProfs

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The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends

Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to a recent study. Hence the rise of conversational marketing. Read the full article at MarketingProfs

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Last Chance: Get the Best of the Best of Copyblogger Courses

This is it — your last chance to grab our deal on all of Copyblogger’s high-impact courses, before they’re no...

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How to Reduce Facebook Ad Costs With Manual Bidding

Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook’s Ad Delivery System Works Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid […]

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9 Instagram post ideas to spice up your account

Charitable giving on a global scale: Sprout Social Philanthropy Week 2019