Google News Initiative’s Realtime Content Insights for publishers now live

The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment...

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3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)

Pretty much every online business on the planet uses marketing automation in one way or another. Honestly, it would be...

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The post 3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them) appeared first on Copyblogger.

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How TikTok and Spotify could win through location-based marketing

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. The post How TikTok and Spotify could win through location-based marketing appeared first on Marketing Land.

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Justifying your content investment with analytics

Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have a clear understanding of how and where your content is adding value lies not in producing in more content, but in developing a […]

The post Justifying your content investment with analytics appeared first on Builtvisible.

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What marketers need to understand about fines under the new California Privacy Act

Businesses operating in California (physical location or not) and generating $25 million or more annual revenue are expected to comply with the law. The post What marketers need to understand about fines under the new California Privacy Act appeared first on Marketing Land.

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10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […]

The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner.

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Apple’s big service launches hold few opportunities for marketers

Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. The post Apple’s big service launches hold few opportunities for marketers appeared first on Marketing Land.

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B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your...

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Are your A/B tests just junk science?

Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. The post Are your A/B tests just junk science? appeared first on Marketing Land.

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How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers. Read the full article at MarketingProfs

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