Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps appeared first on Marketing Land.

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AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes. The post AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard appeared first on Marketing Land.

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YouTube drops paywall from some Originals programming, will open up to advertising

The details are still in the works, but some programs will become ad-supported. The post YouTube drops paywall from some Originals programming, will open up to advertising appeared first on Marketing Land.

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How to Heat Up Marketing Impact With Data-Driven Personas

When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas. Read the full article at MarketingProfs

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Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics. Read the full article at MarketingProfs

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The Email Innovations That Most Interest Consumers

Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere. Read the full article at MarketingProfs

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Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game. The post Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for appeared first on Marketing Land.

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What People Actually Want to Avoid (It’s Not Marketing and Selling)

Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have....

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The post What People Actually Want to Avoid (It’s Not Marketing and Selling) appeared first on Copyblogger.

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How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. Why Combine Custom and Lookalike Audiences for Facebook Targeting? When you advertise on Facebook, you can target your ads to three […]

The post How to Create Profitable Facebook Targeting Audiences appeared first on Social Media Examiner.

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Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all pages and profiles and Instagram purging fake followers, likes, and […]

The post Instagram Purges Fake Accounts and Engagement: Will It Affect Your Marketing? appeared first on Social Media Examiner.

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