Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on. Read the full article at MarketingProfs

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Marketers must capitalize on the new wave of email innovation

Discover which companies are pushing the virtual envelope in the email marketing space. The post Marketers must capitalize on the new wave of email innovation appeared first on Marketing Land.

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Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV. Read the full article at MarketingProfs

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Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV. Read the full article at MarketingProfs

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Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Each image can link to a separate landing page. The post Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad appeared first on Marketing Land.

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Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves." Read the full article at MarketingProfs

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Here are the Twitter advanced search techniques brands need to know about

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. The post Agencies must now confirm client relationships before enabling Facebook Pixel and event sets appeared first on Marketing Land.

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Last Day to Join Persuasive Copywriting, and a Punch in the Mouth for Facebook

Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific...

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The post Last Day to Join Persuasive Copywriting, and a Punch in the Mouth for Facebook appeared first on Copyblogger.

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How to Repurpose and Syndicate Your Blog Posts for More Exposure

Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank. Why Repurpose Your Blog Posts? Repurposing blog content can be a confusing task for even seasoned content creators. On [...]

The post How to Repurpose and Syndicate Your Blog Posts for More Exposure appeared first on Social Media Examiner.

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