B2B marketers, who relied on tradeshows and conferences, will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were--because there is a better way to reach people in-person: experiential marketing (yes, for B2B, too). Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/30Mumg6
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