How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics

Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/34ecmNN