Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]

"Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2AI7Aew