How to Match Your Key Metrics to Your Content Goals

As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/2UW89Jj