Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs--all marketers--have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world. Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2M6lUR1
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