How Retailers Should Approach AI and Big Data During Holiday Seasons

Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/367Pn4J