Neura converts mobile-location data into time and consumer attention

The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.

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Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

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Brands on Facebook Messenger get three new features to better connect with customers

Businesses will be able to add “icebreakers” – commonly asked questions – to their profile via the API to help jump start conversations with users.

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Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Read the full article at MarketingProfs

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Four Ways to Prepare for Voice Commerce

You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice commerce? Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2N0aPBQ

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.

Please visit Marketing Land for the full article.

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Writing Advice: Trick or Treat?

Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it:...

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The post Writing Advice: Trick or Treat? appeared first on Copyblogger.

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Soapbox: Are we falling in love with technology or building what SMBs need?

Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.

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Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.

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TapClicks acquires client reporting platform Megalytic

Megalytic’s reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.

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Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

For most marketing teams, the top success metric is leads. But as marketers and sales team members alike will tell you, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know. Read the full article at MarketingProfs

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Take 15 Minutes to Find Your Winning Difference

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning...

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How to Advertise on TikTok

Is your business using TikTok? Wondering how to advertise on TikTok? In this article, you’ll learn how to create TikTok ads to promote your products or services. Are TikTok Ads Right for Your Business? With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter […]

The post How to Advertise on TikTok appeared first on Social Media Marketing | Social Media Examiner.

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Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

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Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3

Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.

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The Email Tactics Used by Senders With High Open Rates

Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and Demand Metric. Read the full article at MarketingProfs

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How to design a logo

You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there?

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‘Tis the season: Retailers can expect 28% more social messages this holiday season

42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds

Yet Episerver says it is very possible to compete with the e-behemoth.

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How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books...

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SparkPost’s acquires eDataSource, adding inbox insights to its email platform

The combined solutions seek to provide marketers with better inbox placement insights along email metrics

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4 Ways to Improve Your Instagram Stories Organic Reach

Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch? In this article, you’ll find four ways to keep more eyes on your Instagram stories, without using ads. How the Instagram Stories Algorithm Works The Instagram algorithm determines the number of followers who see your stories. The algorithm tries […]

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Squarespace gets into social content creation with Unfold acquisition

Marketers can create Stories for social platforms from the app.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/32WyLMe