Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

For most marketing teams, the top success metric is leads. But as marketers and sales team members alike will tell you, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/331FV1s