How the Facebook algorithm works and ways to outsmart it

Get a sneak peek at the MarTech keynotes!

I’m excited to reveal our first two keynote speakers: Mike Volpe, CEO at Lola.com, and Cesar Brea, Partner at Bain & Co.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Mhfz7J

How to master social media for retail and win more customers

Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2W3PVTB

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2KhPBOQ

SMX Advanced is next week. Don’t miss out!

This is your chance to learn actionable SEO and SEM tactics from a community of brilliant search marketers. Join us in Seattle June 3-5!

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2wxEYzm

Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer behavior may not be what you think it is.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2EMn8xn

Foursquare buys Placed from Snap to create location-measurement powerhouse

The company said the move advances its goal “to become the world’s most trusted, independent location technology platform.”

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2EFdFI3

What will happen to influencer marketing if Instagram ‘Likes’ go away?

Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2wvNpv4

How to Create Content That Attracts Customers

Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers. Discover different ways to create content both on and […]

The post How to Create Content That Attracts Customers appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2I7P5jN

Qualtrics and Adobe add new integration for improved data and customer experiences

New extension seeks to help digital marketers better understand consumer behavior to improve digital experiences.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2MjJmNm

From martech silos to an omnichannel stack

Here are three key technology buyer considerations when making the transition to a true omnichannel stack.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2VYykfP

What It Takes to Launch the Next Great Blog, Podcast, or Video Channel

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or...

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The post What It Takes to Launch the Next Great Blog, Podcast, or Video Channel appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2YQqmaC

Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://bit.ly/2EHwDh1

LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Qwj9t9

How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

Twitter has 330 million active monthly users. More than 500 million tweets go out each day--roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets? Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://bit.ly/2XbpLzD

How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

Twitter has 330 million active monthly users. More than 500 million tweets go out each day--roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets? Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://bit.ly/2XbpLzD

Facebook gives game developers new ad options within Audience Network

Mobile gaming advertisers will now have the option to run rewarded video and playable ads on Facebook’s off-platform ad network.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2KjUcQX

Shopping as entertainment and how social commerce will succeed

Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases without ever leaving the platform.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Qw3kCS

How to Build Relationships with Online Influencers (without the Awkward)

There’s one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious...

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How to Get LinkedIn Leads Without Advertising

Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn? In this article, you’ll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads. LinkedIn’s Role in the Sales Funnel I love LinkedIn, but the platform has long […]

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Source Social Media Marketing | Social Media Examiner http://bit.ly/2JKPtIt

Marketing operations as the agent of change

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency.

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What’s a CDP? Does your company need one?

Learn the benefits of using a customer data platform and compare 22 top vendors.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2JLFtyn

Three Priorities CMOs Should Be Focusing on Now

Whether you're a big or small brand, today's consumers assume you know them and understand them--and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://bit.ly/2I6C0as

Time spent on Facebook, Snapchat remains flat, but Instagram sees growth

eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2EBghGY