Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Quora keyword targeting and auction insights, Google attribution, more appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2CUW8da

Instagram hacks for brands

How to build your social media marketing strategy for 2019

Quora adds search-like keyword targeting, Auction Insights for advertisers

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility. The post Quora adds search-like keyword targeting, Auction Insights for advertisers appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2RY9Nuv

Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases target 5 platforms appeared...

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2B8J5Vd

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%. The post Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Wx9eGx

Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand now? The post Where is Google Attribution? appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2FYZyPX

How Voice Search Can Drive Phone Calls to Your Business [Infographic]

As more and more consumers use voice search, they are often following up on those search results via voice as well--by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://bit.ly/2HGyuqg

How Voice Search Can Drive Phone Calls to Your Business [Infographic]

As more and more consumers use voice search, they are often following up on those search results via voice as well--by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://bit.ly/2HGyuqg

Boost Your Professional Skills with Cilantro, Selling, and Social Media

This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional...

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The post Boost Your Professional Skills with Cilantro, Selling, and Social Media appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2G0OmCE

3 powerful ways to maximize data to grow your e-commerce business

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. The post 3 powerful ways to maximize data to grow your e-commerce business appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2RrcQGg

How to Organize Social Media Marketing Tasks: 3 Tools

Do you need to bring some organization to your social media workflow? Looking for tools to help? In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks. #1: Plan Your Social Media Schedule With ContentCal One of the biggest challenges for multi-platform social media managers […]

The post How to Organize Social Media Marketing Tasks: 3 Tools appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2BcHpdD

Changing the Marketing Team: The Journey: Season 2, Episode 19

Are you doing too much yourself? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey This episode of The Journey explores how Social Media Examiner’s Michael Stelzner begins the search for someone to replace himself as the head of marketing. It also […]

The post Changing the Marketing Team: The Journey: Season 2, Episode 19 appeared first on Social Media Marketing | Social Media Examiner.

Source Social Media Marketing | Social Media Examiner http://bit.ly/2SkeZIg

Identifying dead links for more effective link analysis

Link analysis projects can be difficult and time-consuming, especially for websites with larger link profiles, which is why optimising your workflow and improving the integrity of your data is so important. In the last couple of years, I’ve been lucky enough to work with websites that have tens of thousands of domains pointing at them, […]

The post Identifying dead links for more effective link analysis appeared first on Builtvisible.

Source Blog – Builtvisible http://bit.ly/2TmkK5r

Blissfully wants to make cloud app management as carefree as its name

The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance. The post Blissfully wants to make cloud app management as carefree as its name appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2G0mf6e

Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2TlEuGl

Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. The post Client in-housing, competition for talent top digital agency concerns appeared first on Marketing...

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2CU6aLB

Facebook pulls Research app after backlash over use of teen data

Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data. The post Facebook pulls Research app after backlash over use of teen data appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2GdhTbd

Meet Netflix, NPR, and The New York Times at MarTech

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your...

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2SeM48r

Cross-domain analytics tracking: Why you may not need it

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's why. The post Cross-domain analytics tracking: Why you may not need it appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2GclgPG

Reddit launches cost-per-click ads

Campaign objectives for the new ads include reach, video views, traffic and conversions. The post Reddit launches cost-per-click ads appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2RVKZ6n

Introducing the Copyblogger Guide to the Best Social Media Tools

Why do you use social media? It’s not a rhetorical question. I really want you to answer. In the comments...

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The post Introducing the Copyblogger Guide to the Best Social Media Tools appeared first on Copyblogger.

Source Copyblogger http://bit.ly/2MI1Q6u

Creative, short-form video: The secret weapon in getting Gen Z on board with your brand

Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. The post Creative, short-form video: The secret weapon in getting Gen Z on board with your brand appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Tl9pCH

Case study: A tale of two insights and why they are not all created equal

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. The post Case study: A tale of two insights and why they are not all created equal appeared first on Marketing Land.

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Source Marketing Land - Internet Marketing News, Strategies & Tips https://mklnd.com/2Bbdoed