You can produce all the content you want, but if you're not gathering intelligence about that content--such as who is consuming it, when and how it's being consumed, and whether it's making an impact--then what's the point? Here are tips and tools to help you unlock the power of content ... Read the full article at MarketingProfs
Source MarketingProfs Daily: Metrics & ROI http://bit.ly/2MnRloN
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