'The Emoji Movie' inserts itself into 'Handmaid's Tale' because brands are dumb

None of us needed further convincing that The Emoji Movie was irrelevant Hollywood #WhatsHotWithTheKids bullshit.

But, like the smartphone smiley face movie nobody wanted, the esteemed folks running its social media channels gave us more reasons anyway. Over the weekend, amidst ICYMI photos of the film's premiere, its official Twitter account published a photoshopped emoji x Handmaid's Tale mashup.

Despite the fact that the tweet was taken down at around 4:30 p.m. PST Monday (after, y'know, being up for three goddamn days), none of us can unsee this tone deaf post, with copy that read: Blessed Be The Emoji. Read more...

More about Twitter, Hulu, Social Media, Patrick Stewart, and The Emoji Movie

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