Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2snWfHh

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2rlcaqy

7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a...

Please visit Marketing Land for the full article.

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How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qBUxSg

3 ways to ensure your marketing technology stacks up

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.

Please visit Marketing Land for the full article.

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Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile

Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying' ads.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qBR5Hl

39 Free Tools for Creating Unique Images

Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://ift.tt/2rFaPOa

Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://ift.tt/2rFaPOa

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. Read the full article at MarketingProfs

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Seven Tested Ways Texting Can Help Your Business [Infographic]

SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2rUGATn

How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]

Message strategist Tamsen Webster explains "The Red Thread"--a framework for structuring communications that will move your audience to action. Read the full article at MarketingProfs

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AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services

The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2rkhXwo

Email Engagement Rates by Day of the Week

Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read the full article at MarketingProfs

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City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Use of the apps has increased average order value by 5 percent.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2sdIsUp

Demand generation’s next frontier: 3 ways to tap into social to get more leads

Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2rEBuut

Vimeo launches new tools aimed at making video platform more appealing to marketers

Part of Vimeo's Business Membership, the enhancements include updated video cards, new end screens and more email capture features.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2roFcrf

Where is the best place to post your content?

So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qFWiNd

What Is In A Social Media Marketing Plan

Social media was once regarded as the marketing wild card – a platform that was more of a luxury than a necessity for brands. Today, social media marketing is mainstream, and businesses that haven’t invested in it are losing market share to their competitors. To ensure that yours doesn’t, you need a researched and well [...]

The post What Is In A Social Media Marketing Plan appeared first on Search Engine People Blog.

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Former Android boss launches devices to compete with Google Pixel and Google Home

Andy Rubin wants to create devices that are simple, durable and elegant.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2ronZy9

Yandex opens its content recommendations platform to all publishers

Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2rEn9OW

The Career-Expanding Discovery Many Profitable Writers Have Made

The struggle when I started my freelance writing service business looked like this:

• I was fascinated with crafting words that accurately conveyed a message.
• I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue.
• I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates.

And I completely understood why filling up pages with words was not valued. Nothing is worse than paying for a service that doesn’t produce results.

When writers charge low fees for content writing that doesn’t persuade prospects to take action, two dangerous things happen:

1. It’s difficult to support yourself through your writing services.
2. Your clients don’t make new sales.

If a client thinks that the money they paid you was a waste because they didn’t make it back in sales, they’ll view you as interchangeable with any other writer — and there’s probably someone else who charges even less than you for a comparable lack of results.

This situation perpetuates the cycle of writers thinking that making a living off of their craft is unrealistic and businesses devaluing writers because they aren’t familiar with the power of the right words.

When clients see what the right words can do, though, everything changes.

Smart businesses value copywriting

To end the disappointing cycle, you need to offer the proper balance of content marketing and copywriting.

As Jerod wrote yesterday:

“Copy’s for closers.”

Once I learned about copywriting, my writing business benefitted in two main ways:

1. I was able to write copy that persuaded people to hire me.
2. I had a skill set that justified competitive rates and delivered a return on investment for clients.

If the work you do for a client makes them a profit that exceeds the cost of paying you, everyone wins. You get paid what you’re worth and they are happy to pay high rates for your services.

Copyblogger’s Certification program teaches you how to be the kind of writer that businesses value.

If you’re interested in joining our list of Certified Content Marketers who we recommend to businesses, make sure to add your email address at the end of this post. You’ll be the first to know when the program reopens to new students.

3 resources to help you take control of your writing career

If you’re anything like I was, you’re looking for enjoyable, artistic writing work, but you’re also disciplined and practical.

So, you’re asking yourself questions like:

• What types of new clients would I like to retain in the next year?
• Am I open to learning new skills to attract those types of clients?
• How can I prioritize the different steps I need to take?

You may even be thinking about possibilities down the road like becoming a different type of entrepreneur or joining a larger organization. (I joined the Copyblogger team after running my freelance business for six years.)

Here are three resources that will help you bridge the gap between the writing career you have now and the one you want in the near future.

7 Real-World Ways to Think Like an Artist for Better Content Marketing

Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.

Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.

Wise marketers embrace art as integral to what they do, as much as strategy and execution are.

5 Writing Techniques that Stir Your Audience to Action

Emotion moves us to act.

In fact, the Latin root for the word emotion means “to move,” because emotions motivate what we do. We don’t necessarily want to make them seethe with anger or burst into tears, though.

The goal is not necessarily to get someone to feel, but rather to want — and to act on that want.

How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)

The success of a writing business depends on so much more than your ability to write.

It’s often difficult to balance writing for your existing clients and attracting new clients. Consequently, your writing income may vary at different times throughout the year and the work you love to do never quite feels sustainable.

Whether you’re just starting your writing business, or you’ve been building it for a while and are hoping to make it more financially secure, these 15 tips support a healthy, productive solopreneur venture.

Writers: Looking for even more proven ways to position yourself for greater success?

Our Certified Content Marketer training is a powerful tool that helps you learn new writing strategies and position your business for greater success.

We’ll be reopening the program to new students very shortly — add your email address below to get all the details. Registration will be open for a limited time, so procrastination is not advised.

Find out when our Certified Content Marketer training program reopens:

The post The Career-Expanding Discovery Many Profitable Writers Have Made appeared first on Copyblogger.

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