How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/29Oox5M