House of Fraser's emoji campaign confuses Twitter, backfires massively

LONDON — House of Fraser's latest social media campaign — #Emojinal — was trending on Twitter on Monday, but for all the wrong reasons

The UK department store's campaign, which kicked off Monday morning, backfired dramatically after a series of cryptic, emoji-filled tweets led customers to believe that the retailer had been hacked

See also: Airbnb's passive-aggressive ads backfire after San Francisco refuses to grovel

The first tweet featuring three lone emoji was nothing short of baffling.

It was swiftly followed by an inexplicable reference to Kim Kardashian's bottom...

...a shout-out to birthday boy Harry Styles... Read more...

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