Programmatic Display: 3 Tactics to Master in 2016

Programmatic will account for 63% of all display buys in 2016, but marketers big and small are having a difficult time understanding what it is and why it matters. Contributor and Googler Brad Bender shares answers and tactics to get started.

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Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1RfID5J