Twitter Search Operators are a great way for social media mangers to proactively grow their communities. Whether it’s a misspelling of your organization’s name or a conversation with a competitor, Twitter Search Operators can lead you to prospective customers who aren’t directly interacting with your brand.
This week during #SproutChat, we discussed the benefits of using social over a traditional search engine and learned how our community is currently using Twitter Search Operators. Find the highlights from our conversation below and catch a full recap on Storify.
Take Advantage of Key Terms and Phrases
Setting up your search operators can be a daunting and somewhat confusing task. If you’re unsure how to structure a search, check out our Twitter Search Operators cheatsheets to native Twitter and Sprout specific search operators. It may take a bit of creativity and some trial and error, but understanding and implementing key terms and phrases will reveal opportunities to connect with consumers you would have otherwise never encountered.
A1) I use Twitter advanced Search it find my community, influencers, social listening and of course sourcing candidates. #sproutchat
— Jose Watson (@Josewats) February 24, 2016
A1) Advanced search has been most useful for connecting with local influential/active accounts. #sproutchat
— Kyle Murray (@TheKyleMurray) February 24, 2016
@SocialSMktg @SproutSocial one of my best saved searches is my blog URL (without http:// or www.) I see who is sharing my posts! #SproutChat
— Monika McMahon (@monikarun) February 24, 2016
A1 For me, it's a great way to narrow in audience scope and analyze what they're interested in and what they ultimately want! #sproutchat
— Hanna Steinker (@Hann_bananz) February 24, 2016
Research Competitors & Prepare to Swoop In
One of the best things about Twitter is that it’s a public forum. As long as a user’s Tweets aren’t private, anyone can view their updates and conversations. Brands can easily keep tabs on the conversations competitors are having with customers. Smart social media managers are listening closely and identifying opportunities to naturally jump in and offer an alternative solution.
While swooping in on a competitor’s Twitter interaction can be effective, it needs to be tactful. An unhappy customer doesn’t want to be sold to after a bad experience. Treat these conversations carefully and build a relationship before pushing your organization’s product or service.
A3: Search specific hashtags or keywords to find your target market. Answer questions + engage them. #SproutChat
— Express Writers (@ExpWriters) February 24, 2016
A3. Look for questions & provide answers, not sales pitches. Prove helpfulness, and they will look into your paid offers on own. #SproutChat
— Nathan Young (@notnathan) February 24, 2016
A3) Plenty of people tweet questions about products/services. Think about what you would ask in their shoes. #sproutchat
— Kyle Murray (@TheKyleMurray) February 24, 2016
A3 Make yourself aware of what they like. What they RT. Match your pitch/message to their needs. The info is all there, use it! #SproutChat
— Troy Sandidge (@Troy_Sandidge) February 24, 2016
A3 It's always better to establish common ground prior to jumping in on a conversation. Get to know folks beforehand. #SproutChat
— David Pepper (@thedavepepper) February 24, 2016
Real-Time Results
From Moments to trend monitoring, Twitter often provides the most up-to-date information on what’s happening in news and pop culture. Using Twitter management tools can help you stay informed and on top of trends. For conversations occurring around niche subjects or events, more advanced search operators will yield the most accurate results. Searching on Twitter as opposed to a search engine eliminates a lot of noise and more quickly directs you to the conversations you’re looking for.
A5 @SproutSocial Content is in real time & you get a wide range of people's views on the topic #sproutchat
— Krystal Blais (@krystalblais) February 24, 2016
A5: Lots of times with "news" Twitter has more info/updates than search engines (initially). #sproutchat https://t.co/VhP0cQsxC4
— ThinkSEM (@ThinkSEM) February 24, 2016
A5: I find searching directly on the social network vs. on a search engine delivers less extraneous noise #Sproutchat
— Aaron Lumnah (@aaronlumnah) February 24, 2016
A5. If you are looking for people though, thats the ticket. Social is your go-to #sproutchat
— Chris Desadoy (@EliteYouTubePro) February 24, 2016
A5. With a search engine, you're going to get conversations from all over the place, each place having it's own audience. 1/2 #sproutchat
— Taylor Bennett (@tchazbennett) February 24, 2016
A5. On Twitter, you're getting a specific audience and searching in only one place. 2/2 #sproutchat
— Taylor Bennett (@tchazbennett) February 24, 2016
Join us at 2 p.m. CST, Wednesday, March 2, 2016 as we discuss Snapchat marketing strategies with Sprout Social All Star, Chris Mikulin.
This post #SproutChat Recap: Best Practices for Using Twitter Search Operators originally appeared on Sprout Social.
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