How to Build Your Audience with Instagram Stories

Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.

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How Marketers Would Spend Additional Content Budget

Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/2LgsHGu

Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager

The new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.

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Why marketers should embrace data privacy, rather than view it as an obstacle

If marketers are willing to advocate privacy and transparency as core principles of a user-first digital experience, then we can begin to shift the focus from short-term leads to lasting trust and long-term brand value.

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SEO Isn't an Exact Science... Here's What Marketers Can Do About That

Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks--not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done? Read the full article at MarketingProfs

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SEO Isn't an Exact Science... Here's What Marketers Can Do About That

Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks--not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done? Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2Lgsa7s

How Marketers Would Spend Additional Content Budget

Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs

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Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen. Read the full article at MarketingProfs

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SparkPost updates email validation services to improve deliverability rates

The new updates will help senders identify bad email addresses before they result in a hard bounce.

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