Twitter’s new Ad Transparency Center shows all ads shown in past 7 days

As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads. The post Twitter’s new Ad Transparency Center shows all ads shown in past 7 days appeared first on Marketing Land.

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Report: Stores still critical in consumer purchase journey, above TV and social

Study from Blis found that in-store browsing was the number one way consumers discovered new products. The post Report: Stores still critical in consumer purchase journey, above TV and social appeared first on Marketing Land.

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Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. Read the full article at MarketingProfs

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How to Get Your YouTube Videos to Rank in Search Results [Infographic]

YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that. Read the full article at MarketingProfs

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How to Get Your YouTube Videos to Rank in Search Results [Infographic]

YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2tNuhXJ

Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media https://ift.tt/2KvROn8

The Role of the CMO in Driving Growth

Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte. Read the full article at MarketingProfs

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Neura and In Loco are launching new efforts to tap the real world for targeting

These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators. The post Neura and In Loco are launching new efforts to tap the real world for targeting appeared first on Marketing Land.

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Forrester issues first Wave report on Experience Optimization

Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. The post Forrester issues first Wave report on Experience Optimization appeared first on Marketing Land.

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Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects

Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May. The post Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects appeared first on Marketing Land.

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