How to use social media to grow your business

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If you don't know who Cameron Dallas is, go ahead and Google him. We'll wait. 

Yeah, he's kind of a big deal these days. The Vine and YouTube star/model has morphed his internet presence into a wildly lucrative brand, building a zealous fanbase and monetizing sponsored content on his social media accounts to amass an estimated net worth of $4.5 million. Oh, and he's only 23 years old. 

Mr. Dallas might have been able to construct an online empire without an ounce of professional training, but it's fair to assume that he's an anomaly. For everyone else, there's the Silicon Valley Social Media Marketing Course & Certification, a set of online classes that will teach you how to engage consumers while increasing your revenue. It might not turn you into a multimillionaire, but it will definitely give you a leg-up in the growing industry of social media marketing management, where the national average salary is approaching $60,000. Read more...

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How emerging technologies will affect your business in 2018

Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2zRFS9P

Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.

Please visit Marketing Land for the full article.

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Audi campaign on UK digital billboards tracks traffic and weather

This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2zjBtQr

Kochava expands into blockchain for ad insertion orders

The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2z2kph3

Digital and Social Stats in 2017: A Snapshot [Infographic]

It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2ifAhD0

Digital and Social Stats in 2017: A Snapshot [Infographic]

It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2ifAhD0

What you can learn from a bad email

There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2yXjzlZ

Managing A Brand: Storytelling and Design

Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager determines the overall direction of the narratives for products, brands, and users. To begin with, [...]

The post Managing A Brand: Storytelling and Design appeared first on Search Engine People Blog.

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3 Simple Keys to a Successful Video Strategy

When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He
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The post 3 Simple Keys to a Successful Video Strategy appeared first on Copyblogger.

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