Google Home partnership with Condé Nast’s Vogue offers new model for publishers

It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities.

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Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]

Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back). Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2iHpDZc

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs

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The Complete Guide to Twitter Advertising Targeting Options [Infographic]

Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2xy7vUK

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2vKj3lS

The Complete Guide to Twitter Advertising Targeting Options [Infographic]

Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2xy7vUK

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2vKj3lS

Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health

Take that, short-form messaging!

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When marketing to people you think you know, don’t be blinded by your own POV

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.

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Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wStUz9

How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit

Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity."

Please visit Marketing Land for the full article.

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