Vimeo bulks up its stock video inventory, giving video marketers access to more footage

Paid members are be able to use Vimeo's stock video files without paying extra licensing fees. The post Vimeo bulks up its stock video inventory, giving video marketers access to more footage appeared first on Marketing Land.

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How to Use the ‘Rule of Three’ to Create Engaging Content

What’s so magical about the number three? It’s no accident that the number three is pervasive throughout some of our...

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How to Create Instagram Stories People Love to Watch

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […]

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Why brands need to take ASMR more seriously

A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details. The post Why brands need to take ASMR more seriously appeared first on Marketing Land.

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How to Integrate Purpose Into Your B2B Content Strategy

To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key--and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield ... Read the full article at MarketingProfs

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How LinkedIn measures what matters to drive results

Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting there. The post How LinkedIn measures what matters to drive results appeared first on Marketing Land.

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What CMOs Are Focusing On in 2019 [Infographic]

Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council. Read the full article at MarketingProfs

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

The "Why am I seeing this ad?" notification will also name any agencies or marketing partners that worked with the advertiser to create the ad. The post First-party hygiene: Facebook shows users when a Custom Audience list was uploaded appeared first on Marketing Land.

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Introducing Pooblíche: The Exquisite Exterminator for Refined Content Marketers

Sometimes in business, just like in life, you reach a turning point. You look back at your past experiences with...

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How to Lower Your Facebook Ad Costs: 4 Tips

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […]

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