How email marketing can amplify your social strategy

A Google Tag Manager Wishlist for 2019

Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like Zones to time-saving features like RegEx table variables and element visibility triggers, the past 18 months have seen GTM go from strength to strength. That said, in the […]

The post A Google Tag Manager Wishlist for 2019 appeared first on Builtvisible.

Source Blog – Builtvisible https://ift.tt/2zD5KIL

Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss...

Continue Reading

The post Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club appeared first on Copyblogger.

Source Copyblogger https://ift.tt/2zJOotB

The best way to understand omnichannel is to work backward

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. The post The best way to understand omnichannel is to work backward appeared first on Marketing...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2ART5l0

Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour

Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move. The post Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2BSrDoU

The growing force of women in tech

While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club”...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2RBu7NM

4 Tips to Improve the Visibility of Your Facebook Business Page

Wondering how to get more search visibility for your Facebook page? Looking for quick and easy tips to optimize your Facebook page? In this article, you’ll discover four ways to start improving the visibility of your Facebook page. Why Should I Optimize My Facebook Business Page? Facebook comprises more than 2.27 billion users. Such a […]

The post 4 Tips to Improve the Visibility of Your Facebook Business Page appeared first on Social Media Examiner.

Source Social Media Examiner https://ift.tt/2zHzww0

Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0 appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2QyN1HL

Do brand politics impact consumer purchases? It’s complicated

Multiple variables may affect how consumers react to brands that take a stand. The post Do brand politics impact consumer purchases? It’s complicated appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2EdKYDt

Take our poll: Is the Time Well Spent movement influencing social media marketing plans?

Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies. The post Take our poll: Is the Time Well Spent movement influencing social media marketing plans? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Sr3FXl