Dive deep on best practices in search. Attend an SMX workshop!

Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That’s why SMX® West offers in-depth workshops conducted by the world’s leading subject matter experts in SEO, SEM, in-house, and digital marketing. Workshops will be held Friday, February 1 at the...

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WordPress to release 5.0 Gutenberg this week

But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full swing. The post WordPress to release 5.0 Gutenberg this week appeared first on Marketing Land.

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Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. The post Back to basics: Measuring your social media efforts with unique acquisition channels appeared first on Marketing Land.

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Email’s humble beginnings and birth of the tracking pixel

Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail client. The post Email’s humble beginnings and birth of the tracking pixel appeared first on Marketing Land.

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AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes. The post AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard appeared first on Marketing Land.

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Why You Should Think Twice about Writing How-To Posts

“Write what you know.” It’s an old adage you’ve probably heard before. And many bloggers and content writers have taken...

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Builtvisible wins gold at the International Content Marketing Awards

Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO category, with the judges singling out the holistic nature of the work along with the ROI-accountable results for praise: The annual awards ceremony […]

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How to Create an Online Quiz for Social Media

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz? In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. #1: Determine What User Data to Collect With Your Online Quiz An interactive quiz is a unique […]

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Adobe adds new features to its data management platform

Audience Manager can now subtract traits in a lookalike model and report impressions by user segment. The post Adobe adds new features to its data management platform appeared first on Marketing Land.

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Bombora now shows clients online content interests that led to a purchase

The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product. The post Bombora now shows clients online content interests that led to a purchase appeared first on Marketing Land.

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