Adobe Target gets some new tools for mobile marketing

A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2t7CkBz

More reasons to get started with Google Optimize

With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new initiatives that will help businesses take even bigger steps when improving their sites.

Higher experiment limit 

Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized. To help address this, we are increasing this limit to 5 experiments. We believe this will give you more opportunity to use Optimize across your entire site.

New “Getting started with Google Optimize” video series 

For many, running website tests may appear to be a daunting task. To make things easier, for anyone completely new to testing or recently started using Optimize, we’ve created a “Getting started with Google Optimize” video series. This will help start testing in no time. Plus, you can watch the entire series in less than 15 minutes!

Optimize Overview: Quick primer on what Optimize is and how it can help you

Set up your account: Shows you how to link to Google Analytics and get your site ready to run tests 

Create your first experiment: Use the Optimize editor to change your site without writing any code 

Understanding your results: See how Optimize clearly tells you which changes worked best

Once you’re done watching the video series, be sure to create an Optimize account, if you don’t already have one.

We hope you like these changes. Stay tuned, because there are more improvements coming!


Posted by Rotimi Iziduh, Product Manager, Google Optimize

Source Google Analytics Blog http://ift.tt/2t2WUD8

Four Dangerous Traps Online Marketers Must Avoid

With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2GWtE2T

Disconnect with this minimalist phone

'Light Phone 2' is an updated version of 'Light Phone,' a smartphone that only gives you the necessities. It has no apps, no camera, and no frills — allowing you to be in the moment. Read more...

More about Technology, Mashable Video, Cell Phone, Phone, and Social Media

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Placed introduces ‘Placed Insights’ to educate the market about location data

Free tool allows users to compare foot traffic and drill into audience data.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2t69aD0

Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting
Read More...

The post Oft-Overlooked Ways to Connect with More Prospects appeared first on Copyblogger.

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Understanding Custom Reports & Advanced Segments in Google Analytics

You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the [...]

The post Understanding Custom Reports & Advanced Segments in Google Analytics appeared first on Search Engine People Blog.

Source Search Engine People Blog http://ift.tt/2FF9ZFn

Majority of mobile marketers plan to increase video spend in 2018

But despite enthusiasm, fears about fraud and transparency are on the rise, a report released by YouAppi finds.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oz0HTY

How to Use Google AdWords to Promote YouTube Videos

Do you want a specific audience to see your YouTube content? Wondering how Google AdWords targeting can help? In this article, you’ll discover five ways Google AdWords targeting can improve delivery of your YouTube video ads. #1: Use Placement Targeting to Reach Other Channels’ Viewers A Google AdWords video ad campaign with placement targeting allows [...]

This post How to Use Google AdWords to Promote YouTube Videos first appeared on .
- Your Guide to the Social Media Jungle

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Social publisher LittleThings shuts down, citing Facebook algorithm changes

From humble beginnings as a blog for a pet food venture, in four years LittleThings accrued millions of followers and views on its social platforms through feel-good content.

But the publisher announced that it would be no more on Tuesday, putting the blame largely on Facebook's algorithm changes in an email to all staff, published by Business Insider. 

SEE ALSO: How to turn off Facebook's new face recognition features

Facebook's "prioritisation of friends/family content over publishers was the last straw" for LittleThings, something which the social media platform implemented in early January. Read more...

More about Business, Facebook, Media, Publishing, and Facebook Algorithm

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