7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a...

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How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.

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3 ways to ensure your marketing technology stacks up

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.

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Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile

Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying' ads.

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39 Free Tools for Creating Unique Images

Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs

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Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://ift.tt/2rFaPOa

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. Read the full article at MarketingProfs

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Seven Tested Ways Texting Can Help Your Business [Infographic]

SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium. Read the full article at MarketingProfs

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How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]

Message strategist Tamsen Webster explains "The Red Thread"--a framework for structuring communications that will move your audience to action. Read the full article at MarketingProfs

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