Report: Amazon led big retailers in digital ad spend increases during early holiday season

Digital and linear TV saw gains among half of the retailers measured.

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From retention to adaptive analytics, here’s your 2017 marketing preview

Full-brain marketing and a sales/marketing convergence are some of the trends you can expect to see in 2017, according to contributor Chandar Pattabhiram.

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Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://ift.tt/2j4U0YR

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing http://ift.tt/2j4U0YR

10 Rules for Effective Facebook Marketing [Infographic]

Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off? Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2hMcaJX

Start your SEO and SEM campaigns off fresh with tactics that work

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21-23 in San Jose!

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Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2hNTm1q

The Most Effective Digital Channels to Include in 2017 Marketing Plans

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2iEhzHe

Digital analytics industry veteran roundup: What’s in store for 2017

What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and competitors to weigh in with their predictions.

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Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2i6iBs5

9 ways to sell on social media

From Facebook's Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of your customers on social media.

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Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2hNZvZZ

How to Use Instagram Stories for Higher Brand Awareness