Facing Facebook, Google, and Amazon, brands pool their data

Sharing data in co-operatives is becoming a way for the non-giants to survive.

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Vertical video ads now available programmatically from Virool and Rubicon Project

The mobile ad units take advantage of the increasing popularity of viewing video without having to turn your phone.

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[VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock struggling & more

In the latest episode of Marketing Land Live, Ginny Marvin, Tim Peterson, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.

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Don't Fall for Vanity Metrics When Measuring Social Media ROI

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs

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Don't Fall for Vanity Metrics When Measuring Social Media ROI

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/1rdpefO

Yahoo CEO Marissa Mayer will receive nearly $55 million if terminated

The severance package was probably negotiated when Mayer was hired.

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Don't Fall for Vanity Metrics When Measuring Social Media ROI

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs

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8 Common Conversion Optimization Mistakes

Everyone makes mistakes - whether it's in marketing or in our daily interactions with other people. Even if you're a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I'll outline some […]

Post from: Search Engine People SEO Blog

8 Common Conversion Optimization Mistakes

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Written by Shane Barker, Shane Barker

The post 8 Common Conversion Optimization Mistakes appeared first on Search Engine People Blog.

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Sprout’s ViralPost Awarded US Patent

Go ahead and swing at mobile, marketers — even if you miss

Do you have what it takes to win at mobile? Columnist Merrily McGugan discusses the challenges marketers face with mobile and what you can do to hit a home run.

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