Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO ... Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy https://ift.tt/3jI0gkD
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