Why You Need a Modern Email Preference Center and How to Build One

Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center. Read the full article at MarketingProfs

Source MarketingProfs Daily: Email Marketing https://ift.tt/2TQxDpw