Checkout on Instagram and Sponsored Stories Polling Stickers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice. Watch the […]

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What counts as a video view? A refresher on how social platforms calculate video ad views

The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land.

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Content development tips for Account Based Marketing

Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing appeared first on Marketing Land.

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Efficiently pruning keyword research: how and why

My first exposure to “less is more” as a concept came from advertising – this ad to be precise. I was completing my first rudimentary keyword research around the time I first saw it, not for an SEO agency – I didn’t really know much about SEO at the time – but for a fancy-dress […]

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Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook, and the leading expert on Facebook marketing. She’s also the author of The New Relationship Marketing: How to Build […]

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas. The post Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow appeared first on Marketing Land.

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land.

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right. The post Early AMP for Email lessons: Apple Mail workaround; Approach it like an app appeared first on Marketing Land.

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Take your search marketing skills to the next level

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference...

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Google Search Algorithm Updates: 2018 [Infographic]

Ranking on Google is getting more complex--and strategically important--every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results. Read the full article at MarketingProfs

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Amazon advertising: Here’s how you can refine your strategy

Brands need to understand the incrementality of each click and then optimize their bids. The post Amazon advertising: Here’s how you can refine your strategy appeared first on Marketing Land.

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The importance of social media sentiment analysis (and how to conduct it)

How to use Quora for marketing

Google Search Algorithm Updates: 2018 [Infographic]

Ranking on Google is getting more complex--and strategically important--every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results. Read the full article at MarketingProfs

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Does Your Content Spark Joy? Try These Handcrafted Tips for Quality Content

This week was all about creating thoughtful content that’s handcrafted to delight. On Monday, Stefanie Flaxman explored how “tidying up”...

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Opting out: A guide to letting go of email subscribers the right way

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. The post Opting out: A guide to letting go of email subscribers the right way appeared first on Marketing Land.

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Always up-to-date list of Instagram ad sizes & specs

Always up-to-date list of Facebook ad sizes & specs

Reddit US ad revenues could top $100M this year amid added focus on ad products

Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double U.S. ad revenues in the next two years. The post Reddit US ad revenues could top $100M this year amid added focus on ad products appeared first on...

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Craft a Deliciously Effective Content Marketing Strategy with a Farm-to-Table Approach

If you’re in the mood for a special dinner and you have a farm-to-table restaurant in your city, it might...

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Taking a page from politics: Local communities at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. The post Taking a page from politics: Local communities at scale appeared first on Marketing Land.

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Here are 6 ways to build a customer-centric and data-driven culture

Delivering customer growth and value starts with creating a culture of learning. The post Here are 6 ways to build a customer-centric and data-driven culture appeared first on Marketing Land.

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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on […]

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Spotify acquires Parcast storytelling podcast studio

Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s...

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McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades. The post McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences appeared first on Marketing Land.

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Dynamic AMP for Email is rolling out in Gmail now

Interactive email features give users the ability to engage with your content without ever leaving their email messages. The post Dynamic AMP for Email is rolling out in Gmail now appeared first on Marketing Land.

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The ultimate social media listening guide for marketers

Who will you meet at MarTech?

Leading companies from around the globe send their senior-level marketers to MarTech® for an unparalleled learning and networking experience. Join us April 3-5 (next week!) in San Jose for the chance to connect with like-minded marketers from brands including… …with job titles like…...

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