Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and for all. As the PR industry works towards building more robust measurement plans and reporting, PR Week ran a well-timed event on the topic of […]
The post Building a Culture of Measurement: PR Week Breakfast Briefing appeared first on Builtvisible.
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