Why You Should Stop Hunting for Social ROI

How to Measure and Benchmark Your Instagram Influencer Program

The Complete Pinterest Advertising Guide to More Valuable Ads

The ABCs of Testing on Social Media

5 Great Examples of Instagram Influencer Marketing

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. The post Rebranding your local business? Don’t start without reading these tips appeared first on...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2NYJFck

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. The post Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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Special rates to SMX East end soon!

Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. Now, it’s your turn: Join your search marketing...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Ap3hoc

Twitter shares how it ranks search results after being accused of shadow banning accounts

The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. The post Twitter shares how it ranks search results after being accused of shadow banning accounts appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2mYm53T

Facebook updates video ad metrics & adds Moat as measurement partner

Advertisers will soon be able to use Moat's measurement platform to track Facebook's new Video Play metric. The post Facebook updates video ad metrics & adds Moat as measurement partner appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2NWbli8

How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

Preheaders are the most underrated and underutilized aspect of email marketing. Use this step by step guide to learn how to create magnetic preheaders and significantly increase your email open rates.

The post How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide) appeared first on Search Engine People Blog.

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7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

The easy part of this process is following the seven lessons below. It’s much harder to find a good conversation. The sad truth is, most of us are terrible at holding even a half-decent conversation. We’re in too much of a hurry. We’re too anxious to get our own points of view across, and we
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The post 7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation appeared first on Copyblogger.

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How to Evaluate and Partner With Social Media Influencers

Want to collaborate with social media influencers to promote your products and services? Wondering which influencers are a good fit for your business? In this article, you’ll find out how to get started with influencer marketing campaigns. #1: Identify Potential Social Media Influencers First, it’s helpful to understand what types of influencers you’ll encounter. While [...]

The post How to Evaluate and Partner With Social Media Influencers appeared first on Social Media Examiner.

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How to Use Social Media Listening to Identify Likely Buyers

4 Fresh Ways to Think About Targeting on Social

Storytelling on Social Media: How to Do It Better

8 Competitive Benchmark Tactics to Measure Your Brand

How to Work with Influencers and Celebrities on Social Media

How to Do Competitive Research with Social Media Listening

10 Social Marketing Tips for Facebook Groups

How to Build an Audience-Aligned Social Marketing Strategy

How to Validate Your Content Strategy with UX Research Methods

Top 5 Social Media Hacks to Grow Your Real Estate Business

Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2M2wbvH

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2mVeDXr

Why AI for PR may be different than AI for marketing

A PR exec sees an essential difference that will keep humans in the game. The post Why AI for PR may be different than AI for marketing appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2LOzYzB

5 ways to hack a higher marketing ROI

Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. The post 5 ways to hack a higher marketing ROI appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2K65VhX

Creating Weekly SEO Reports Doesn't Have to Suck

Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read the full article at MarketingProfs

Source MarketingProfs Daily: Metrics & ROI https://ift.tt/2K7FJUr

Creating Weekly SEO Reports Doesn't Have to Suck

Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2K7FJUr

Creating Weekly SEO Reports Doesn't Have to Suck

Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read the full article at MarketingProfs

Source MarketingProfs Daily: Search Engine Marketing https://ift.tt/2K7FJUr

The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy https://ift.tt/2LCiKGm

Prediction About Data Usage Post-GDPR

Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned. The post Prediction About Data Usage Post-GDPR appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2M2fDDY

How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. The post How to use SEO for big ROI during back-to-school and other sales events appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2NVkB5R

The Practical Steps that Help More Marketers Use Data

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics
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The post The Practical Steps that Help More Marketers Use Data appeared first on Copyblogger.

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Top 8 Link Building Blunders to Shun

Link building is one of the most important aspects of any SEO strategy. But this doesn’t mean that you should have inbound links at any cost. Google hates any form of manipulation and trying to cheat Google can land you in big trouble. Many people continue to make costly link building mistakes that can [...]

The post Top 8 Link Building Blunders to Shun appeared first on Search Engine People Blog.

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