The Complete Field Guide to Brand Monitoring

All the social media opt-outs you need to activate right now

Vero is a three-year-old app that's suddenly become a popular alternative to established social media platforms. It has a platform that promises to show you what your friends and network are posting, in chronological order — and with no ads.

It does sound alluring. Tons of users signed up for the Instagram-wannabe before anyone read the fine print and noticed the small detail that your account linked with your name and phone number is difficult to delete.

But the Vero micro-scandal serves as a useful reminder: It's always a good time to go through your social media app settings on Facebook, Twitter, Pinterest, and all the rest to check how your data is being used. This is especially necessary when it's your content getting exploited for the benefit a company, usually for targeted advertising. Read more...

More about Facebook, Twitter, Google, Instagram, and Snapchat

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6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

Please visit Marketing Land for the full article.

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Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Can you predict what the future holds for your inbound links?

Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be effective, in the future.

Please visit Marketing Land for the full article.

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Twitter's new Bookmarks feature saves you from embarrassing likes

On Twitter, a like is a like — unless it's not. 

Over the years the "like" button has come to embody several distinct uses on the social media platform: a way to designate appreciation for a tweet, show agreement, or, confusingly, to essentially bookmark the tweet in question for later reading. Thankfully, with Twitter's unveiling of an official new bookmark feature today, that ambiguity will go the way of the star (although, to be fair, we miss the star). 

SEE ALSO: Twitter totally solves all of its problems with new profile photos

That's right, no more "liking" a super weird tweet with a linked article — intending to revisit it later in the day when you have a free moment — only to have that same bizarre thing live forever in your "likes" tab. Read more...

More about Twitter, Social Media, Bookmarks, Tech, and Social Media Companies

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An easy way to see if Google thinks your webpages are keyword relevant

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

Please visit Marketing Land for the full article.

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Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

The Answer Marketplace, says its parent, is the first of its kind.

Please visit Marketing Land for the full article.

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Programmatic problems: Fixing a broken market

Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.

Please visit Marketing Land for the full article.

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How to overcome unique B2B digital marketing challenges

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

Please visit Marketing Land for the full article.

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Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them

The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.

Please visit Marketing Land for the full article.

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Here’s why you should absolutely join us at MarTech

Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

Please visit Marketing Land for the full article.

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Richer Google Analytics User Management

Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features we launched last year.

User Groups

User groups can now be created from and used within Google Analytics, simplifying user management across teams of people. This is a big time saver if you find yourself repeatedly giving out similar permissions to many people, and simplifies granting permissions as individuals rotate into or out of a team.

To start with user groups, visit either Suite Home or Google Analytics, navigate to the user management section, and click the “+” button. You will then see an option to add new groups, which will walk you through creating a user group, adding people to it, and assigning permissions to the group. Here is a full list of steps to make a user group.

Google Analytics User Management page highlighting the new option to create a user group

Enforced User Policies

Google Analytics 360 Suite user policies let you define which users will have access to your Analytics accounts, and which do not. When a user violates a policy, you will be warned of this through the user management section in Google Analytics or Suite Home and have the option to remove that user from your organization.

We have enhanced these policies so you can choose to block policy-violating users from being added to your Analytics accounts. While policies aren’t enforced by default, you have the option to block violator additions.  When you create or edit your organization’s user policy, you will see a toggle switch like the one below:

User policy setup showcasing the new enforced policy option

User groups and enforced user policies are supported in Google Analytics today, and support for more products is coming, as we continue to plan features that help customers better manage access to their critical business data.

Posted by Matt Matyas, Product Manager Google Analytics 360 Suite

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Report: Amazon grabs Ring for more than $1B

Company makes smart home security cameras and other devices, adding to Amazon's growing hardware portfolio.

Please visit Marketing Land for the full article.

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The Personalization Maturity Ladder [Infographic]

Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your customers' experiences. Read the full article at MarketingProfs

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What Brexit Teaches Us About Crafting Marketing Campaigns That Compel Action

What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"? Read the full article at MarketingProfs

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Black Lives Matter co-founder explains what people get wrong about Black History Month

Patrisse Cullors has had a major influence on the Black Lives Matter movement ever since it began in the wake of the Trayvon Martin shooting. Here she explains what many people get wrong when it comes to how they think about Black History Month and where the focus should be.  Read more...

More about Mashable Video, Gender, Social Good, Black Lives Matter, and Black History Month

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The Top 25 B2B Products From Silicon Valley Tech Companies

SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd. Read the full article at MarketingProfs

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Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of...

Please visit Marketing Land for the full article.

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Do Content Writers Really Need to Think about SEO?

In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick
Read More...

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Repurposing What Works: The Journey, Episode 19

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=-GvAnICXe_I Watch The Journey: Episode 19 Episode 19 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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- Your Guide to the Social Media Jungle

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14 Mobile Apps to Create Branded Visuals

Do you create visual images with your smartphone or tablet? Looking for tools to brand your images and video on the go? In this article, you’ll discover 14 mobile apps to help you make branded social media visuals. #1: Pick Up Brand Colors Whether you’re creating an Instagram story or using a design app, the [...]

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- Your Guide to the Social Media Jungle

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