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الأربعاء، 31 يناير 2018

The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]

Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses channels. Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2FyB7ER

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