The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync--in online and offline channels--will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing. Read the full article at MarketingProfs
Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2zlZeGN
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