Seo And Internet Marketing Professionals: سبتمبر 2017

السبت، 30 سبتمبر 2017

#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week

Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read the full article at MarketingProfs

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#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week

Twitter Expanding Character Count and Vimeo Acquires Livestream

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Twitter expanding to 280 characters with Madalyn Sklar, Vimeo acquiring Livestream with Luria Petrucci, [...]

This post Twitter Expanding Character Count and Vimeo Acquires Livestream first appeared on .
- Your Guide to the Social Media Jungle

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الجمعة، 29 سبتمبر 2017

Don't send a girl you've never met a drawing you've made of her face

If there's one thing women can all agree on, it's that we don't like being internet stalked. And yet certain men never seem to get the message.

Take it from Natalie Steinbrink. She was recently Tindstagrammed — when someone from Tinder finds you on Instagram and slides into your DMs. But the "random tinder guy" who reached out to her also included a drawing he made that was inspired by one of her Instagram photos.

Umm. Very not cool, random tinder guy.

I've had a lot of weird tinder interactions but I think this dude Instagram DMing me a drawing he made of me takes the cake http://pic.twitter.com/wnIflvWqZp

— Natalie (@natsteinbrink) September 27, 2017 Read more...

More about Instagram, Internet, Tinder, Dating Apps, and Social Media

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Access all of your data with Data Studio Community Connectors

Since the recent developer launch of Data Studio Community Connectors, users have been able to easily connect to and report on data from over 250 new sources.

Partners are also now leveraging Data Studio + Community Connectors as a free and powerful reporting and analysis solution for their customers, with minimal development investment.

We’ve already seen a number of interesting use cases. For example, ClickInsight, a Data Studio certified partner, used Community Connectors to create interactive experiences for the weather forecast in Toronto, the NY Times most popular stories, and real time departures info for the Bay Area Rapid Transit system. They embedded these Data Studio reports in a blog post for anyone to try, Are You Ready to Get Creative with Data Studio Connectors?

Try Community Connectors

We have been working with a growing number of partners that are making it easy for users to directly access all of their data in Data Studio. Partners such as AdStage, Analytics Canvas, CallRail, data.world, Funnel, PowerMyAnalytics, and Supermetrics have enabled easy access to 250 data sets including: Facebook Ads, MailChimp, LinkedIn, Instagram, Pinterest, Reddit, Amazon, and many more available through the Community Connector Gallery.

Data Studio Community Connectors Gallery

Easily build your own Community Connector

You can develop your own Community Connectors and use them in Data Studio reports and dashboards. Your connector can fetch data from sources such as:

Platforms for social media, enterprise, search, financial, HR, advertising, etc.
Public and other open data sets.
Internal/Private company data.
...and any data source or service that can be accessed over the internet.

We’ve made it easy to build your own connector by leveraging the Google Apps Script platform which provides a multitude of services and resources to quickly build and deploy connectors.

To learn more about building a Community Connector visit Getting Started with Community Connectors and the Community Connector Developer Program.

Share, publish or open-source your Community Connector

The reports you create using Community Connectors can be shared with others. In addition, you can let other Data Studio users use your connector. For example, you can directly share your connector with colleagues at your organization or make your connector available for all Data Studio users to find by publishing your connector in the Community Connector Gallery.

Tell us your story

If you have any interesting connector stories, ideas or if you’d like to share some amazing reports you’ve created using Community Connectors please let us know by giving us a shout or send us your story at community-connector-feedback@google.com.

As we continue to improve the Community Connector features be sure to regularly check the Community Connector Gallery for new additions that will enable greater access to all of your data in Data Studio.

Posted by Pete Frisella, on behalf of the entire Data Studio team

Source Google Analytics Blog http://ift.tt/2xEiwH0

Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xDKFhn

7 on-site SEO problems that hold back e-commerce sites

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xLSGjD

Canonical tags gone wild

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2x2JyZ9

Artificial intelligence is changing the rules of account identification

Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xHyZYy

5 metrics to measure the success of Facebook videos

From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2fxvR9H

#SproutChat Recap: Managing a Social Crisis

It can happen in an instant. A seemingly harmless response to a snarky comment on social can spiral into a full blown reputation crisis for a brand. How you manage and de-escalate a social crisis, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint.

In this week’s chat we turned to our #SproutChat community to explore some best practices for managing a social emergency effectively and how to take precautions ahead of time to be ready with a plan.

Create a Crisis Communication Plan

Take the time to plan out a social media crisis management plan not just with your team, but across your organization—like your legal team and customer support—to thoroughly handle the issue. Be in tune with your audience and understand that certain tones, content or messages may not resonate with them and cause backlash.

A1: By making sure that all the people in your team can deal well with customers and know how to help and serve them #SproutChat

— Peter Emad (@PeterEmad37) September 27, 2017

A1: Avoid the desire to capitalize on polarizing topics/issues. Own the mishap immediately. #sproutchat

— Javier Sanabria (@SanabriaJav) September 27, 2017

A1: Plan, plan, plan and be prepared. #SproutChat

— Flying Cork (@flyingcorkpgh) September 27, 2017

A1. Don't be opportunistic about sensitive topics–so many brands do this distastefully. Also, be fully honest about mistakes. #SproutChat http://pic.twitter.com/vnAtUep6am

— Fat Guy Media (@FatGuyMedia) September 27, 2017

Loop in the Appropriate People

When creating your crisis management plan think of who should be looped in with each step. Think of when your technology, legal, PR and Executive teams need to be brought in to help when crafting these plans. Consult with the appropriate people within your organization who would need eyes on what’s happening.

A2: PR/media relations should always be brought in for guidance. If it affects a line of business senior level execs. #SproutChat

— Javier Sanabria (@SanabriaJav) September 27, 2017

A2: We have a back-up plan for social crisis' & we loop our community manager. Expert Tip: Always take the conversation to DMs. #SproutChat

— Sway Group (@SwayGroup) September 27, 2017

A2. Definitely bring in folks from outside of social. Consider all possible angles to address the problem, if time allows. #SproutChat

— Fat Guy Media (@FatGuyMedia) September 27, 2017

A2: Our social media+PR would steer the ship but definitely pull in whatever outside-the-team-but-inside-the-organization people necessary #SproutChat

— Kathleen Gormley (@KathGorm) September 27, 2017

A2: Usually, I would use most competent people from the team for crisis management #SproutChat

— Benny Gelbendorf (@BGelbendorf) September 27, 2017

A2. This shouldn't be something that is determined during a crisis. Set yourself & your org up for success by creating a crisis response team with vital players from across your org. Make sure everyone knows their role and have👏🏼a👏🏼plan. #SproutChat

— Carrie Kintz (@CarrieKintz) September 27, 2017

Brand Guidelines Are Key

When launching a new social channel take the time to figure out if brand guidelines are necessary. If you offer social support on your channels coordinate with customer service to be looped in on the appropriate responses to comments. Offer your brand guidelines to anyone at your business who is externally facing.

A3: they are a great idea, especially if you have a lot of fingers in the pie. Formal ones may not always be neccesary. #sproutchat

— Brad Lovett (@Brad_Lovett) September 27, 2017

A3: Guidelines are necessary! Although all situations differ, having some sort of advice to refer to helps tremendously. #SproutChat

— Express Writers (@ExpWriters) September 27, 2017

A3. Brand guidelines are essential to guiding all social media efforts. This is especially true during a SM crisis. #SproutChat

— Carbonara Group (@CarbonaraGroup) September 27, 2017

Q3: The person responsible for putting social strategy together (e.g. CMO). #SproutChat

— Benny Gelbendorf (@BGelbendorf) September 27, 2017

A3: It can't hurt. At minimum, the director of PR, the legal dept, & the CEO should all have input in such a document. #SproutChat

— Javier Sanabria (@SanabriaJav) September 27, 2017

Yes, and they should be completed by the highest ranking person that knows what they're doing. #SproutChat

— Probably Geoff (@mynameisGEOFF) September 27, 2017

Don’t Ignore the Situation

Ultimately your crisis management plan may have a “stay silent” rule, but it’s important to not ignore comments and communicate with your team to effectively move forward with the plan. Encourage social team members to take the conversation offline as quickly as possible.

A4) Constant communication is key. #CustServ opportunities no matter how upset the cust is. Show effort, ignore the trolls. #sproutchat

— Kyle Murray (@TheKyleMurray) September 27, 2017

A4: Like we stated before, ALWAYS take the conversation offline and handle the social crisis accordingly. #SproutChat

— Sway Group (@SwayGroup) September 27, 2017

A4. Sometimes the best response is not responding at all. But most situations require a timely & appropriate response. #sproutchat

— Carbonara Group (@CarbonaraGroup) September 27, 2017

A4: Staying silent can often cause more issues in the long run. It's better to address a situation as soon as possible. #SproutChat

— Express Writers (@ExpWriters) September 27, 2017

A4: This varies by the severity of the crisis at hand. Your plan or strategy will be able to guide you through the muck. #SproutChat https://t.co/4wwHUsxUlV

— Josh Kohnert (@JoshKohnert) September 27, 2017

Keep Track of Incoming Messages

Negative comments are the first indicator that a possible crisis is brewing. If you tag incoming messages in your social platform you can easily take note and figure out the root of the problem. This is an easy method to also share the situation with others in your organization.

A5: Using tools such as @Mention to be on top of what's being said about you and keep an eye on negative feedback/word of mouth #SproutChat

— Peter Emad (@PeterEmad37) September 27, 2017

A5: Allotting time to check the messages & emails from your community. Set a strict timeline on when you will get back to them. #SproutChat

— Sway Group (@SwayGroup) September 27, 2017

A5) We had a communications log of all comments that needed follow-up shared in a cloud network with those looped in. #sproutchat

— Kyle Murray (@TheKyleMurray) September 27, 2017

A5: social media mgmt tools w/ integrated keywords/mentions (I use @SproutSocial!), monitor sentiment & active social listening #sproutchat

— Kristin Van Ram (@kristinvanram) September 27, 2017

Join us for #SproutChat next week to discuss managing online communities with Sprout All Star, Meagan DeMenna, Community Manager at ClearVoice. Until then, be sure to join our Facebook Community to connect with other folks in the industry and stay on top of the latest social media news.

This post #SproutChat Recap: Managing a Social Crisis originally appeared on Sprout Social.

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Affiliate marketing strategies for success during the holidays

The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2wobClq

Make a giant career change into digital marketing for just $20

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

The good news: social media and digital marketing can unlock massive conversion and revenue, taking your business to the next level of success. The not-so-good news: managing your own personal website and social media account won't exactly prepare you for a marketing job at a big company, no matter how many followers you have.

If you want to become a marketing master, you’ll need to immerse yourself in the nuances of the industry—and there’s no better way to accomplish that than live classroom learning with a real instructor. Luckily, you don’t need to enroll in expensive college courses to do that. Purchase the Digital Marketing & Social Media Bootcamp for a fast, affordable crash course that will earn you two certifications and get your foot in the door at your first marketing job. Read more...

More about Facebook, Twitter, Marketing, Instagram, and Social Media

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System 1 Research launches a VR testing tool for shopping

But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2k6tcIQ

Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2xQ4xO2

How To Improve Your Marketing ROI With Facebook Ads

Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are not converting? The truth is: It is not only you. Millions of marketers like you are creating campaigns every day. They wonder if they should continue to spend hundreds [...]

The post How To Improve Your Marketing ROI With Facebook Ads appeared first on Search Engine People Blog.

Source Search Engine People Blog http://ift.tt/2wnMGdR

YouTube Remarketing: How to Retarget People on YouTube

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? To explore tactics for remarketing with YouTube, I interview Brett Curry. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, [...]

This post YouTube Remarketing: How to Retarget People on YouTube first appeared on .
- Your Guide to the Social Media Jungle

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الخميس، 28 سبتمبر 2017

Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts