This post sets out to solve a very specific problem: namely, how to balance the competing demands of a platform-agnostic Data Layer and the Enhanced Ecommerce plugin for Google Analytics. This might sound niche, but you’d be surprised how many large ecommerce websites using Google Tag Manager eventually run into this challenge. The Problem: Platform […]
The post Manipulating the Data Layer: JavaScript Variables & Enhanced Ecommerce appeared first on Builtvisible.
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