Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar

This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.

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#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

A1 People who have used the product and already advocate for it are great partners with brands. #influencermarketing #sproutchat

— Adam Buchanan (@adam_buchanan) June 28, 2017

A1 Look at your followers to see who is a key source of influence in market and likes and shares your posts the most. #sproutchat http://pic.twitter.com/eg4CYFNkG6

— John Venen (@JohnVenen) June 28, 2017

A1: Brands are having a tendency to think big instead of goals. Being "somebody" doesn't make them the right somebody for you. #SproutChat

— Jeff Higgins (@ItsJeffHiggins) June 28, 2017

A1 be intentional with all content and choosing influencers to achieve business goals #SproutChat #InfluencerMarketing @adam_buchanan

— David Pepper (@thedavepepper) June 28, 2017

A1: Subject Matter Experts who want to be helpful. Most are wired that way! They can be any level, any functional area #SproutChat https://t.co/VrCNp8a8gg

— Su Doyle (@sudoyle) June 28, 2017

A1. Look at the overall engagement. A lot of followers =/= a lot of engagement. You want influencers who inspire conversation! #sproutchat

— Jenna Catherine Reed (@jcatherinereed) June 28, 2017

A1: It's all about reach, audience and branding. Engagement is a huge aspect, too. #SproutChat

— Daniel Klopfenstein (@Dannyklop) June 28, 2017

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

A2 Rewards can come in all different forms. Recognition and acknowledgement can be huge for people. #sproutchat

— Adam Buchanan (@adam_buchanan) June 28, 2017

A2: Having an influencer who genuinely believes in & uses your product/service is more effective than a paid stamp of approval. #sproutchat

— John Venen (@JohnVenen) June 28, 2017

A2. It needs to be authentic, but I feel there needs to be compensation in some form ($, free product, etc.) #sproutchat

— J. Nolfo 🦏 (@jnolfo) June 28, 2017

A2: PART 1: I think it's about the relationship! Someone who I really value and know their worth I absolutely want to pay. #SproutChat

— Deserae_Dorton (@Deserae_Dorton) June 28, 2017

A2: But really, you'll have a tough time getting popular influencers to post w/out compensation. That's just the game today. #SproutChat

— Daniel Klopfenstein (@Dannyklop) June 28, 2017

A2 you can reward them by amplifying their work, VIP access, brand swag, a personal note. #SproutChat

— Erika Heald (@SFerika) June 28, 2017

A2: Find influencers who already love your product. Insincerity & bad matches will make the fact that ur paying them apparent #Sproutchat

— Jennifer Daugherty (@GlitterOtter) June 28, 2017

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

A3 it's easier to work with people who already like you then trying to get them to like you. They will exceed your expecations. #sproutchat

— Adam Buchanan (@adam_buchanan) June 28, 2017

A3: Have found influencers by running promos e.g. "show us how you style our brand". Fans raise their hands & show their POV. #SproutChat https://t.co/5U1DYwu8KX

— Su Doyle (@sudoyle) June 28, 2017

A3 when you buy influence you are buying influencer rep. bad behavior can backfire #SproutChat

— David Pepper (@thedavepepper) June 28, 2017

A3 they're likely already using your products! A genuine fan is better than a manufactured one #SproutChat http://pic.twitter.com/Z48ZNRiCZh

— meaghanbrophy (@meaghanbrophy) June 28, 2017

A3 First and foremost, "influencers" are people like you and me. Connect with them, build a relationship before making an ask. #sproutchat

— Martin Lieberman (@martinlieberman) June 28, 2017

A3: Identify influencers who are already passionate about your brand and give them a voice. Make them the hero of your brand. #SproutChat

— Randy Thio (@ideabloke) June 28, 2017

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

A5. I still say engagement metrics are the best to have. You can't depend on new followers being real. #SproutChat

— Maggie Bizzell (@MaggieBizz) June 28, 2017

A5 depends what your original goals were. Sales? Mentions? New likes? New usage occasions? Videos? Photos? Appearances? #SproutChat https://t.co/EgkLUQrVtM

— LUCYrk (@LUCYrk78) June 28, 2017

A5: CONVERSIONS. I know other things are fun and cute, but conversions are what matter. #SproutChat https://t.co/ecOBww1vTI

— Adam Greenbaum (@Greenbaumly) June 28, 2017

A5: Impressions and follower growth are important, but we want to make sure people are engaging with influencer content #SproutChat https://t.co/vwpHkodf0Y

— Metter Media (@mettermedia) June 28, 2017

A5: Increased sales, brand mentions, engagement, and social follows (to name a few). #SproutSocial

— Sortis Marketing (@SortisMarketing) June 28, 2017

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.

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The value of an in-house SEO

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many organizations.

Please visit Marketing Land for the full article.

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Facebook is targeting jerks who spam your News Feed

Facebook is taking new steps to fight spam.

The social network will now weed out posts from spammers who fill their friends' feeds with "vast amounts" of links to "low quality content." 

SEE ALSO: This app will tell you which of your photos are actually good enough to post (which is both harsh and helpful)

"We want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers," writes Facebook's VP of News Feed Adam Mosseri. 

In this case, Facebook is setting a pretty high bar for what it considers a "spammer." The update was designed to address the "tiny group" of users who share 50 or more public posts a day. Read more...

More about Tech, Facebook, Social Media, Apps And Software, and News Feed

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Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero."

Please visit Marketing Land for the full article.

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2017: The year in social marketing so far

From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.

Please visit Marketing Land for the full article.

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Facebook targets individual spammers with latest news feed tweak

Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.

Please visit Marketing Land for the full article.

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No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.

Please visit Marketing Land for the full article.

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How Life is Good built a content-first app with an 89% retention rate

Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps users coming back for more.

Please visit Marketing Land for the full article.

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Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]

What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel. Read the full article at MarketingProfs

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#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! Read the full article at MarketingProfs

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#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2txUUCu

#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2txUUCu

Snaps launches a Marketing Cloud for chatbots, messaging and emojis

New York City-based company is offering a self-service platform so marketers can target users with automated conversations.

Please visit Marketing Land for the full article.

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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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- Your Guide to the Social Media Jungle

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LISTEN: Danny Sullivan reflects on 21 years covering the search industry

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now.

Please visit Marketing Land for the full article.

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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!

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Surviving and thriving at an SEO conference

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience.

Please visit Marketing Land for the full article.

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Calling all B2B sellers and marketers: Business as usual is holding you back

Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it's time to shake things up and unlock ABM's potential.

Please visit Marketing Land for the full article.

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