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الأحد، 30 أبريل 2017

How to protect yourself when live video of suicide spreads on social media

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The thrill of social media is often the possibility of surprise. It's fun to log on and see which viral videos, political rants, news stories, and baby pictures your friends and family have shared.

What we don't expect is to see someone die. Watching a suicide attempt (or murder) in real time is not part of the bargain we've made to stay connected with the world. And yet it happens. Earlier this week, a Thai man killed his infant daughter and himself on Facebook Live. The video appeared on both Facebook and YouTube before being taken down by the companies.  Read more...

More about Mental Health, Science, Research, Social Media, and Facebook Live

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The pope is about to drop bars and the internet loves it

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Sorry, Kendrick. The pope is the greatest rapper alive. 

On Saturday, His Holiness was on a flight from Cairo to Rome, where he warned about the devastating effects of a war with North Korea. 

A serious topic, for sure. But the internet was too distracted by the above photo to care about the message. Francis: Tell 'em how you feel. 

**BEAT DROPS**

Pope: "oh shiiiiiiit....Microphone check one two what is this, the pope of the Francisus with the roughneck business-" http://pic.twitter.com/NuQLiEaOSQ

— LuisMiguelEchegaray (@lmechegaray) April 30, 2017

Got bored at work today. Pope held his mic like an MC about to lay down sick bars. This was the result#poperaps #amnewsers #borededitor http://pic.twitter.com/mfgddPU5B3

— Marc Schutz (@4MMarc) April 30, 2017 Read more...

More about Hip Hop, Rap, Pope, Pope Francis, and Social Media

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The sad reason Donald Trump's tweets are way less popular than 3 months ago

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People are getting tired of The Donald's tweets.

According to a new report from digital agency Huge, the number of engagements (replies, retweets, likes) per tweet has dropped 66 percent in the three months since he took office. 

The number of likes per tweet has seen a yuuuge drop since his first day as president: 72 percent. 

What's going on? Are gems like these not captivating the public anymore?

Eventually, but at a later date so we can get started early, Mexico will be paying, in some form, for the badly needed border wall.

— Donald J. Trump (@realDonaldTrump) April 23, 2017 Read more...

More about Twitter, Tweet, Donald Trump, and Social Media

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#SproutChat Calendar: Upcoming Topics for May 2017

We have a wide variety of topics to discuss in May at #SproutChat. Whether we’re talking about social team collaboration, employee advocacy programs or “social media savagery,” you can expect to learn and network with industry professionals.

See a topic that catches your attention? The “add to calendar” will add a meeting notice with all of the Twitter chat details to your schedule.

Wednesday, May 3: Collaborating With Multiple Social Team Members

Collaboration can be a great thing, but how do you maintain consistency when multiple team members work on a social account? During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent.

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Wednesday, May 10: Employee Advocacy With Sprout All Star, Jen Kirk

While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion. Happy and engaged employees can be a brand’s most prized advocate, but how do you encourage this behavior? We’ll chat about this and more with Sprout All Star, Jen Kirk of Jenius Consulting.

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Wednesday, May 17: Darryl Villacorta Discusses Social Media Savagery

In a social-first era, more and more brands are coming out of their shell and becoming a little more brazen in their activity. But just what is social media savagery and is it an effective strategy? Sprout’s Social Media Manager, Darryl Villacorta, discusses during this week’s #SproutChat.

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Wednesday, May 24: Engaging & Growing an Audience With Hashtags

Hashtags are a powerful way to engage your audience and tap into relevant conversations. That’s why brands are utilizing hashtags. But how do you know if you’re using the most relevant ones?  This can be particularly challenging Instagram. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags.

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Wednesday, May 31: Geolocation on Facebook With Sprout All Star, Jeff Higgins

For consumers, word of mouth recommendations can be more powerful than brand awareness. During this #SproutChat with Sprout All Star, Jeff Higgins, we’ll talk about Facebook’s move towards hyper-local reviews and recommendations.

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This post #SproutChat Calendar: Upcoming Topics for May 2017 originally appeared on Sprout Social.



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Kind strangers keep feeding Mark Zuckerberg

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Poor Mark Zuckerberg. The Facebook CEO spent the weekend wandering America, scoring free meals from kind strangers, who no doubt took pity on a 32-year-old man unable to afford anything but gray T-shirts and hoodies. 

The first family to feed him were the Moores of Newton Falls, Ohio, who learned only 20 minutes beforehand who their dinner guest would be. 

The Zuck reportedly told his staff that he wanted to dine with a family of Democrats in a swing state who voted for Trump—which is totally something that a person who's not running for political office would do.  Read more...

More about Facebook, Indiana, Ohio, Mark Zuckerberg, and Social Media

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السبت، 29 أبريل 2017

#SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week

This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more! Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2qq1qp8

#SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week

This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more! Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2qq1qp8

#SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This Week

This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more! Read the full article at MarketingProfs

Source MarketingProfs Daily: Marketing Strategy http://ift.tt/2qq1qp8

The parody accounts that make Twitter bearable in the era of Trump

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Over the course of his first months in the White House, President Trump notoriously turned Twitter into his personal outlet for unhinged political venting. That of course inspired the creation of dozens of parody accounts that became tools of resistance, coping mechanisms, and light-hearted distractions from the political chaos. 

A simple Twitter search for "Donald Trump Parody" reveals a collection of over 50 accounts, and though each tackles Trump’s presidency with a different approach, they all set out with a common goal: to make Twitter in the Trump era a bit more bearable. 

More about Humor, Social Media, President, Politics, and Conversations

Source Social Media http://ift.tt/2pvd9FA

New LinkedIn Remarketing Capabilities: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the [...]

This post New LinkedIn Remarketing Capabilities: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle



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الجمعة، 28 أبريل 2017

Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qnR74O

Report: Google Assistant beats rivals for questions answered and accuracy

Cortana was second for questions answered, Alexa second-best for accuracy.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qfiTEf

How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target...

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oGawlh

Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oG8Fgo

IBM enlists Watson to define customer segments and insights

Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2oQGNBi

Fyre Festival perfectly demonstrates the delicious schadenfreude of our modern world

Someone reposted your Page’s Facebook video? You can now take some of their ad $

Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender's ad revenue.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qnJE63

#SproutChat Recap: Metrics That Matter

Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter.

This week at #SproutChat, Sprout All Star and Director of Digital at Atomic RevenueSteph Nissen, provided tips on pinpointing the most valuable data and presenting it in a way that impacts.

Different Metrics for Different Platforms

Marketers know that different social platforms are used to achieve different goals. However, cumulatively tracking engagement across channels can be an easy way to gauge overall performance.

Create Metrics Based on Specific Business Goals

When setting up metrics for a new campaign or client take a step back and examine the larger business goals and objectives. Take an audit of how the client’s social platforms are are performing and what content is resonating most. Use this information to determine your campaign benchmarks.

Track Metrics to Inform Strategy

Utilize metrics to their fullest extent by looking at where there are opportunities to fine tune and optimize your social strategy. Sprout offers a robust suite of social media analytics tools to help you measure your efforts and get you closer to reaching your business goals.

Create Social Goals That Can Be Tied Back to ROI

Social goals should be tied to specific business goals such as sales, traffic or brand awareness. Create campaign brief that provides a clear understanding of what you are using social to accomplish and what success for your campaign looks like.

Clear & Concise Reporting Is Best

Communicating metrics to a client or executive stakeholder can be challenging. Be sure to put yourself in the client’s shoes and present data that tells the full narrative. Remeber the story is not in the data, it is in the analysis.

We will be back next week chatting about team collaboration. See you Wednesday, May 3, 2017 at 2 p.m. CDT on Twitter! Until then, be sure to join our Facebook group to connect with others in the community.

This post #SproutChat Recap: Metrics That Matter originally appeared on Sprout Social.



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How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

Please visit Marketing Land for the full article.


Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2qf93Q4

The 2017 Social Network Image and Video Size Guide [Infographic]

Never again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine major social media platforms and puts them all in one handy place. Read the full article at MarketingProfs

Source MarketingProfs Daily: Social Media http://ift.tt/2qf6MEt